Cookies are small text files used by our sites in order to provide users a more effective, customized experience on site. At Nelly, we use four types of cookies. You can read about the cookie categories below and what we use them for.

  • Obligatory cookies are required for the site to function properly. Without these cookies, base functions such as page navigation and the ability to log into your user account would not be possible. We even gather some information through cookies, for analytical purposes, in order to improve our site and provide us the information necessary to effectively advertise. In some cases, this cookie data is shared with our partners, for example in cases of collaborative-marketing in which we share a pseudonymized order number to connect sales and returns with traffic from these partners. In such cases, IP addresses are shared with these partners to prevent fraud, but they are not saved any longer than necessary. Processing of cookies in this category is based on our mutual interest to understand and improve the ways in which our site is used and to convert our partners into traffic on our site via their channels.

  • Settings enable the site to remember information which affects the way the site functions or looks. This can be, for example, which types of cookies you wish to use.

  • Personalization We use information about how you use the site, your order history and other identifiers to offer you a better experience, customized to meet your preferences, on our site. This means you can be pointed in the direction of personal promotions and offers which focus on products you like. Note that we will never process sensitive data about you, such as your order history of intimate products and the like, in order to customize the site.

  • Marketing We use cookies to show advertisements and offers we believe you will be interested in, which are customized based on your preferences. Note that you cannot choose to opt-out of our ability to show ads on external websites, but you do have the right to decide whether or not we use your user information to customize the content in the ads. That can be, for example, information about previous party dress purchases which may result in dress advertisements, or that you shopped from NLY Trend, thus we assume you have an interest in special offers from NLY Trend. These cookies are processed based on our mutual interest to provide you with the most relevant information possible, but you always have the right to deactivate them below and therefore end the processing of your user information for the purpose of serving custom ads. We forward certain aspects of this information to marketing and analytical companies with which we collaborate, giving them the ability to customize and improve their services. Note that we will never process sensitive data about you, such as your order history of intimate products and the like, in order to provide customized recommendations for such products.

Note that settings for cookies are attached solely to the web browser in which you specified the settings.

Thus, you may need to update your preferences on multiple platforms, if you use a variety of web browsers.

If you are a member and approve our Membership Terms, NLYMAN will process your personal data (by gathering cookies, among other ways) as described in the membership terms and Privacy Policy.

You have the same right and possibility to deactivate cookies according to that which is described above.

How to Remove Cookies

If you no longer wish to use cookies, aside from deactivating the ones mentioned above, you can turn off cookies in the settings of your web browser. You can even set your browser to notify you each time our site attempts to place a cookie on your computer.

You can also delete past cookies through your web browser.

How you remove cookies depends on which browser you use.

You can find that information here:

  • Internet Explorer
  • Mozilla Firefox
  • Google Chrome
  • Opera
  • Safari
  • Flash cookies