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About, & Qliro Group and is a leading shareholder in online fashion for fashion and beauty-conscious girls and guys between the ages of 18 and 35 years old. Nelly and NLY MAN inspire daily with new fashion from some of our approximately 700 different brands. Here you'll find clothing, shoes, underwear, swimwear, beauty products, accessories, and sportswear. We get in over 300 new products every day from internationally well-known fashion houses and the company's own brands, such as NLY Trend, NLY Shoes, NLY Lingerie, and NLY Design.

Our Core Function and have a wide selection of the latest fashion trends for the young, trendy and outgoing demographic.

Our Vision

Nelly/NLY MAN is to be the number one online fashion retailer in the Nordics for young, trendy and outgoing girls and guys, by providing them with a wide range of the latest fashion trends.

Our Signature

Trendy and offer the latest, hottest trends, via a wide selection of brands. Our key demographic can always get all their fashion favorites and must-haves with us.

Young and focus on a young demographic who love having fun, a lust for adventure and are full of energy. Their lifestyle is characterized by curiosity and a huge zest for life.


Flirty, glamorous party clothes are always closest to Nelly's heart, while the everyday clothing always has something extra that makes it wildly coveted and distinct. The Nelly-girl loves to dress up and isn't afraid to stand out. For her, everyday is a party!

Our Markets is currently active in the following geographic markets:

  • Sweden (since early 2003)
  • Norway (launched 2008)
  • Denmark (launched 2008)
  • Finland (launched 2008)
  • Germany (launched 2010)
  • Austria (launched 2011)
  • The Netherlands (launched 2011)
  • The EU site offers the possibility to shop within the EU (launched 2011)
  • UK (launched 2012)
  • France (launched 2013)
  • The international site offers the possibility to shop in countries outside the EU (launched 2013)
  • Belgium (launched 2014)
  • Poland (launched 2014)

For press contact with, send a message to [email protected].

If you want to send a letter to, use the following address:
NLY Scandinavia AB/
Box 690
501 13 Borås
Sverige and, legal name NLY Scandinavia AB (Org: 556653-8822), is a part of the e-commerce group Qliro Group AB (publ.). Qliro Group is a leading Nordic e-commerce group in consumer goods, lifestyle products and related financial services. Qliro Group drives (The Nordics' leading marketplace), and NLYman (fashion) and Qliro Financial Services. In 2016, the group had a turnover of 4 billion SEK.

Qliro Group's shares are listed on Nasdaq Stockholm's Mid-caplist under the name ”QLRO”. For more information about Qliro Group AB (publ.), press contact and career possibilities in the group, check out