Go circular – we want to reduce our climate impact and manage our resources

"We embrace our responsibility for the climate. Our climate impact targets are not just part of our accounting, it is our commitment to actively reduce our impact on the planet and create a better and more sustainable future for everyone."


As the biggest climate impact is in the production of textile materials, we are dedicated to increasing the share of more sustainable materials in our products. We are continuously achieving progress in this area and increasing our share of more sustainable materials. We have clear, ambitious goals set for the upcoming years!

Read more about more sustainable materials and our targets here



We require our suppliers to ensure that products supplied to us do not contain banned, unhealthy or environmentally harmful chemicals. Suppliers contractually commit to comply with current chemical restrictions.

The restrictions are based on EU REACH legislation, national legislation and the Textile Importers' Chemical Guide, which is updated twice a year.

Random checks are carried out to ensure compliance. If a product fails a chemical test, the order is stopped, and a dialogue is held with the supplier to ensure future production.


Nelly is committed to animal welfare and therefore the requirements for products derived from animals are important. The company has signed the Fur Free Trade Animal Rights, which means that Nelly does not sell products that contain fur. Read our animal policy here


Packaging is in many cases necessary to protect products and goods during transport. Nelly is actively working to reduce the amount of packaging and to improve existing packaging. The material in our e-commerce packaging is recycled, and we always work to optimize the packaging to the size of the product. We are also working to increase the percentage of recycled material in our e-commerce packaging sent to customers, as well as optimizing packaging to the size of the product. This minimizes both packaging material and air, so more packages fit in the same transport!

By 2023, the goal is for 100% of Nelly's e-commerce packaging sent to customers to consist of recycled material.


Returns are a natural part of the business for e-commerce in clothing, as it is not possible to try on or see the products physically! Nelly works to eliminate unnecessary returns, which leads to lower emissions. By analyzing the reasons for returns, we can directly provide clarifying info about the products on site. Clear descriptions, model size and moving material are other examples of how we work to describe the product as well as possible to avoid unnecessary returns. Under our fair use policy, we may also block customers who demonstrate unsustainable return behavior.

For outbound transportation from Nelly's distribution centers to our customers, we are working to increase the percentage of fossil-free transportation. By offering fossil-free shipping options to our customers and placing them high up in the transportation choices at checkout, we are collectively reducing emissions for distribution.


Nelly works to minimize waste, and strives to reuse or recycle unsold products to contribute to a more circular society. In the returns warehouse, returned items are cleaned and repaired. Products that can't be resold through normal channels go primarily to buyers, but also to charity and recycling. Items from sample handling and/or withdrawn due to lack of quality are donated to the charity Human Bridge for reuse or recycling.