Welcome to Nelly's world! The Nelly Flagship Store offers a unique shopping experience spanning over 500 square meters right in the heart of Stockholm, located at Drottninggatan 50.
Inside the store, the fashion experience takes center stage. Here, you'll find selected pieces from our best assortment, both from Nelly and external brands. As a customer in our store, you have the opportunity to try and feel the products, receive personal styling tips and assistance from our fashion experts, create content, and much more!
Address: Drottninggatan 50, Stockholm - Directions
Store Opening Hours:
Monday - Friday: 10 am - 7 pm
Saturday: 10 am - 6 pm
Sunday: 11 am - 6 pm
The Store is cashless
Store Purchase Terms & Conditions
See also - Flagship Store Copenhagen
Frequently Asked Questions
Are the prices in the Nelly Flagship Store the same as online?
Most prices in the store are the same, but prices and offers may differ between online and in-store.
Are offers and discount codes valid in-store?
Member offers and other offers may differ between online and in-store. Most offers are only valid for online purchases. Offers are only valid in the respective store if this is stated. Our Flagship Stores may have local promotions that are only valid in the respective store.
Are gift cards purchased online valid in the Nelly Flagship Store in Stockholm?
Yes, gift cards purchased in Sweden/SEK online can be used in the Nelly Flagship Store Stockholm. Show your gift card code and associated PIN to the store staff. You can also purchase gift cards in the Nelly Flagship Store Stockholm, which are valid in Sweden and can be used on NELLY.COM, NLYMAN.COM, and in stores. Not valid in temporary stores or other countries.
I have a gift card/voucher from the Nelly Flagship Store – can I use it to shop online?
No, gift cards are only valid in the store where you received them.
Can I choose delivery to the Nelly Flagship Store when shopping online?
No, the delivery options you can choose from are presented at checkout before payment.
Can I return, exchange, or complain about products purchased online at the Nelly Flagship Store?
No, products purchased online cannot be returned, exchanged, or complained about in store.
Can I return products purchased in store online?
No, products purchased in a Nelly Flagship Store can only be returned, exchanged, or complained about in the store where the purchase was made.
Can I see purchases from the Nelly Flagship Store on My Pages at Nelly.com?
You will not see purchases made in the Nelly Flagship Store on My Pages at Nelly.com. It is important that you keep the receipt you receive when shopping in-store so that you can exchange items if necessary.
Can I see which products are available in the Nelly Flagship Store on the website?
Our Flagship Stores carry a carefully selected range of products, including our own Nelly products and must-haves from other brands we like. The store range is designed to inspire anyone interested in fashion. It is not possible to see online what range is available in our Flagship Stores, but we believe and hope that you will not be disappointed!
Do you have the same range online as in the Nelly Flagship Store?
Our Flagship Stores carry a carefully selected range of products, including our own Nelly products and must-haves from other brands we like. The store range is designed to inspire anyone interested in fashion. It is not possible to see online what range is available in our Flagship Stores, but we believe and hope that you will not be disappointed!