Women’s fashion & designer clothes online - Nelly.com

About Nelly.com

Every day is a party, and the party starts here!

Nelly.com is a leading player in online fashion for fashion and beauty-conscious girls between the ages of 15 and 25 years old. Nelly inspires daily with new fashion from hundreds of different brands. Here you'll find clothing, shoes, underwear, swimwear, beauty products, accessories, and sportswear for every occasion. We get in over 300 new products every day from internationally well-known fashion houses and the company's own brands, such as NLY Trend, NLY Shoes and NLY Lingerie.


Our Vision

We have party looks in our hearts. And life is a party. That's why we are here for those who want to experience everything that life has to offer. Every day, all the time. Here you should be able to find a whole look that is on point and always with that little extra that maximizes your self-confidence.

Always Celebrate the Fab You...

…and empower femininity by paying tribute to your inner babe! These are our values to guide us through everything. With "Celebrate the Fab You" as our core, we are determined to always support and strengthen women around us. With 3 more concrete words we are…


We know what's new, trendy and happening now. Our target demographic can always find the latest trends and must-haves with us.


Hello there social magnet! Life is a party, and we have the drive to keep it going from day to night.


We always keep a young, spontaneous and optimistic perspective.

Our Markets

Today we have local sites for the Nordic countries and an international site for everyone else who wants to shop with us!


If you want to send a letter to nelly.com, use the following address:
Nelly NLY AB/Nelly.com
Box 690
501 13 Borås

Visiting Address:
Lundbygatan 1
506 30 Borås

Email contact: [email protected]
Psst! You'll get faster help if you contact us through our contact form, which you can find here.

For press contact with nelly.com, send a message to [email protected].

Nelly.com and NLYMan.com, legal name Nelly NLY AB (Org: 556653-8822), is owned by Nelly Group. The VAT registration number for Nelly NLY AB is SE556653882201. Nelly Group's stock is listed on Nasdaq Stockholm. The board is based in Borås.

Have a look at our policys here. Take part in our sustainability reporting and collaborations in the sustainability work here.
For more information, go to www.nellygroup.com.

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