Welcome to Nelly's world! The Nelly Flagship Store offers a unique shopping experience spanning over 500 square meters right in the heart of Stockholm, located at Drottninggatan 50.
Inside the store, the fashion experience takes center stage. Here, you'll find selected pieces from our best assortment, both from Nelly and external brands. As a customer in our store, you have the opportunity to try and feel the products, receive personal styling tips and assistance from our fashion experts, create content, and much more!
Address: Drottninggatan 50, Stockholm
Store Opening Hours:
Monday - Friday: 10 am - 7 pm
Saturday: 10 am - 6 pm
Sunday: 11 am - 6 pm
Differing opening hours:
All Saints' Day (2024-11-02): 11.00 - 18.00
Christmas Eve (2024-12-24): 10.00 - 14.00
Christmas Day (2024-12-25): CLOSED
Boxing Day (2024-12-26): 11.00-18.00
New Year's Eve (2024-12-31): 11.00-16.00
New Year's Day (2025-01-01): CLOSED
The Store is cashless
Store Purchase Terms & Conditions
Frequently Asked Questions
Are the prices the same online and in the Nelly Flagship Store?
Most prices in the store are the same as online, but prices and offers may vary between online and in-store.
Do offers and discount codes apply in-store as well?
Member offers and other promotions may differ between online and the Nelly Flagship Store. The majority of offers are valid for online purchases on Nelly.com only. Offers are only applicable in the Nelly Flagship Store if explicitly stated. The Nelly Flagship Store may have local campaigns that are exclusive to the physical store.
Can I use gift cards purchased online at Nelly.com in the Nelly Flagship Store?
No, we do not sell or accept gift cards as payment in the Nelly Flagship Store. Gift cards purchased online at Nelly.com are valid for online use and cannot be used in the physical store.
I have a credit note/voucher from the Nelly Flagship Store - can I use it for online shopping?
NLY Points can only be used when shopping online.
I have NLY Points on my online member account - can I use them in-store?
NLY Points kan endast användas när du handlar online.
Is it possible to choose delivery to the Nelly Flagship Store for online purchases?
No, currently you cannot choose delivery to the Nelly Flagship Store for orders from Nelly.com. The delivery options available for online purchases will be shown and selected before payment at checkout.
Can I return, exchange, or claim a warranty for products purchased online at the Nelly Flagship Store?
No, online products cannot be returned, exchanged, or claimed for warranty at the Nelly Flagship Store.
Can I return products purchased in-store online?
No, products purchased in the Nelly Flagship Store can only be returned, exchanged, or claimed for warranty in the physical store.
Can I view my purchases from the Nelly Flagship Store on My Pages on Nelly.com?
On My Pages on Nelly.com, you cannot view purchases made at the Nelly Flagship Store. It is important to keep the receipt you receive from in-store purchases so that you have the option to exchange if needed.
Can I see on the site which products are available at the Nelly Flagship Store?
In the Nelly Flagship Store, we have a carefully selected range of our products, including our own Nelly products and must-haves from other brands we love. The store assortment is curated to provide inspiration for all fashion enthusiasts. It is not possible to view online which products are available in the Nelly Flagship Store, but we believe and hope you won't be disappointed!
Do you have the same assortment online as in the Nelly Flagship Store?
The assortment can vary between online and in-store. In the Nelly Flagship Store, we have a carefully selected range of our products, including our own Nelly products and must-haves from other brands we love. The store assortment is curated to provide inspiration for all fashion enthusiasts. It is not possible to view online which products are available in the Nelly Flagship Store, but we believe and hope you won't be disappointed!