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US brand OGX is a leader in beauty, pure & simple. Originality is important to them, which can be seen in everything from their exotic ingredients, the shape of the bottles, to their pursuit of sustainability. OGX ads are not filled with celebrities or mice and they also don’t try to make their hair "perfect" because they’re rather look fuller, smoother, sharper, curlier, or bouncier while smelling irresistibly good! OGX never asks what you want to change about your hair - but rather what you like, so they can help you love it even more!