About Nelly.com & NLYMAN.com

Nelly.com and NLYMAN.com is a leading shareholder in online fashion for fashion and beauty-conscious girls and guys between the ages of 18 and 35 years old. Nelly and NLY MAN inspire daily with new fashion from some of our approximately 700 different brands. Here you'll find clothing, shoes, underwear, swimwear, beauty products, accessories, and sportswear. We get in over 300 new products every day from internationally well-known fashion houses and the company's own brands, such as NLY Trend, NLY Shoes, NLY Lingerie, and NLY Design.

Our Core Function

Nelly.com and NLYMan.com have a wide selection of the latest fashion trends for the young, trendy and outgoing demographic.

Our vision

Nelly is to be the number one online fashion destination by providing inspiration to confident young women, while offering the best selection of the latest trends and fashion must-haves NLY MAN is to be the leading online fashion destination in scandinavia by offering the best-valued clothes for young men.

Nellys brand values


In The know about what’s new, next and happening. Our key demographic can always get all their fashion favorites and must-haves with us.


All about that extra bit of ”it” that completes the look.


Everyone looking for some glam in their life is welcome.


We always keep a young and fresh perspective.

Our Markets

Nelly.com is currently active in the following geographic markets:

  • Sweden (since early 2003)
  • Norway (launched 2008)
  • Denmark (launched 2008)
  • Finland (launched 2008)
  • Germany (launched 2010)
  • Austria (launched 2011)
  • The Netherlands (launched 2011)
  • The EU site offers the possibility to shop within the EU (launched 2011)
  • UK (launched 2012)
  • France (launched 2013)
  • The international site offers the possibility to shop in countries outside the EU (launched 2013)
  • Belgium (launched 2014)
  • Poland (launched 2014)


If you want to send a letter to nelly.com, use the following address:
Nelly NLY AB/Nelly.com
Box 690
501 13 Borås

Visiting address:
Lundbygatan 1
506 30 Borås

Email contact: [email protected]
Psst!.. You'll get faster help if you contact us through our contact form, you'll find it here.

For press contact with nelly.com, send a message to [email protected].

Nelly.com and NLYMan.com, legal name Nelly NLY AB (Org: 556653-8822), is a part of the e-commerce group Qliro Group AB (publ.). Qliro Group is a leading Nordic e-commerce group in consumer goods, lifestyle products and related financial services. Qliro Group drives CDON.com (The Nordics' leading marketplace), Nelly.com and NLYman (fashion) and Qliro Financial Services. In 2016, the group had a turnover of 4 billion SEK.

Qliro Group's shares are listed on Nasdaq Stockholm's Mid-caplist under the name ”QLRO”. For more information about Qliro Group AB (publ.), press contact and career possibilities in the group, check out www.qlirogroup.com.