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Hair color from L’Oréal Paris. Préférence-series with Oil Elixir is legendary for its color expertise and now has yet another new addition: Cool edition, cold light-blonde shades containing neutralizing, bright tones that run against the matte and warm reflexes. Experience Préférence’s superior results with shine that is preserved for up to 8 weeks. Color-Lock After Treatment contains UV filter and vitamin E. Use week after week for radiant hair that feels silky soft.