To the shop


Time for newcircle.

We already stopped retouching our models’ imperfections, pimples and cellulite a while back. With #NellyNewFaces we took the next step in expanding the representation on our site to inspire more people.

We asked you – Nelly-girls – to become our new models. In the first round we received over 30 000 applications (!!!) from cool girls all over Europe. After a super-fun casting tour, we now have the great honor of presenting the first new faces – in fall’s best looks!

"Don't ever compare yourself to others - you're perfect in yourcircle own way!"

- Dunia

"My best styling tip? Feel comfortablecircle in your outfit!"

- Anta

Meet the Babes

Get to know our first, awesome New Faces!

3 Questions For


1. Cozy night in or Party night?circle?

“Who doesn’t love to party?”

2. Dogcircle or Cat?

3. Lipstickcircle or Mascara?

3 Questions For


1. Beachcircle or Big city?

“I love the heat”

2. Heelscircle or Sneakers?

3. Romcomcircle or Thriller?

3 Questions For

Betty Matilda

1. Jeanscircle or Dress?

“Jeans are a great basis”

2. Instagramcircle or Snapchat?

3. Dancingcircle or Hanging at the bar?