Fall faves - Up to 70% off

Fall favorites - Up to 70% off

The party
starts in:

Fondazione Nelly

Let’s celebrate
15 years
in fashion!

Nelly turns 15 this year and we're going ALL OUT to celebrate! We're psyched for the craziest b-day bash of the year. It's about to go down at a magical location, with fashionable guests and surprises galore
– Stay tuned!

Shop the Party Collection


From a small startup to
a big fashion community
Always bringing something
new, always for you

A place where you
can feel empowered
Hang out, have fun,
get inspired

We will continue spreading
the word of self-love
Because Nelly is an ever-changing
world of innovation, of trends

Now, it’s time to celebrate
Let’s raise our glasses to 15 years
of fashion, fun and fantastic girls
That’s our story, our foundation

And this party has just begun.

Fondazione Nelly

The party is on!

Follow our
15-year blowout LIVE on
our social channels
– and order the guests'
looks on the spot!

Fondazione Nelly

The Party

3D, AI-influencers and other surprises! Here's how it looked when we celebrated 15 years with an extravagant, magical brunch (which continued long into the night, Nelly-style…). Feel the atmosphere, get inspired and order the guests' looks on the spot!

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Party in 3D

Well hello there, Anniken! Our Norwegian babe who's been fronting Nelly promotions since day one.


Party in 3D

PR woman and boss babe, Roshi, was obviously on scene in Nelly's best party look!


Party in 3D

Have you seen a hotter baby mama? We love this look on Madeleine.


Thank you to our