Max Factor - a makeup icon

Few brands have as strong a reputation as Max Factor, a name known for high quality and status within the fashion industry. It's the only choice for those in search of both style and good prices.

Max Factor - a glamorous backstory

Ever since makeup artist Mr Max Factor began creating icons out of actors in Hollywood's golden age, in the 1920s, his name has been synonymous with glamour. He even coined the term "makeup" and was the first person in the world to make foundation available to the public. Max Factor makeup has maintained high quality throughout the last hundred years and the products are available for all fashionistas, at really great prices. Max Factor animal testing is something that does not occur, so the brand is very keen on being gentle and ethically produced. This means the products are not tested on animals, except in countries where they are legally required to do so.

Simple and Complex

Max Factor's selection is wide and varied. But a Max Factor brow pen lets you perfectly sculpt the brows that frame your face and Max Factor highlighters take your look to a new level, whether it's about contouring or everyday makeup. Maybe a metallic eyeshadow for a little more color or earth tones to give the eyes more depth, together with stylishly shimmering cheekbones? It doesn't take much to achieve elegance, as long as you have the right products - Max Factor only offers the best, so you can feel like the best version of yourself every day of the week.

Perfect makeup every day

Even if you skip over the base with foundation and concealer, then the eyes and lips can do all the work. With a bold red shade of Max Factor lipfinity, you'll draw attention in all the best ways. Together with Max Factor mascara, which comes in a variety of shades, your eyes can take focus and make it impossible for others to look away. Makeup isn't about hiding. It's about revealing your best qualities, so you can always feel fierce. So let yourself play with all the creative, artistic possibilities Max Factor provides.

Max Factor online at Nelly

Makeup and fashion are more than just hobbies, they're a lifestyle. Nelly.com is the largest online fashion retailer in the Nordics, with a huge assortment you can delve into to find Max Factor products. We offer safe e-shopping and affordable shipping. Not only that, we offer simple returns, should you need them.