Every day is a party, and the party starts here!

Nelly.com is a leading player in online fashion for fashion- and beauty-conscious girls between 15 and 25 years old. Nelly inspires with news every day from hundreds of different brands. Here you will find clothes, shoes, underwear, swimwear, beauty products, accessories and sportswear for all kinds of occasions. You will find both internationally well-known brands and Nelly's own unique brands such as NLY Trend, NLY Shoes and NLY Lingerie.

Our vision

We have party looks in our hearts. And life is a party. That's why we are here for those who want to experience everything that life has to offer. Every day, all the time. Here you should be able to find a whole look that is on point and always with that little extra that maximizes your self-confidence.

Always celebrate the fab you...

…and empower femininity by paying tribute to your inner babe! These are our values to guide us through everything. With "Celebrate the Fab You" as our core, we are determined to always support and strengthen women around us. With 3 more concrete words we are…


We know what's new, trendy and happening now. Our target demographic can always find the latest trends and must-haves with us.


Hello there social magnet! Life is a party, and we have the drive to keep it going from day to night.


We always keep a young, spontaneous and optimistic perspective.


Today we have local sites for the Nordic countries and an international site for everyone else who wants to shop with us!


If you want to send a letter to nelly.com, use the following address:

Nelly NLY AB/Nelly.com

Box 690

501 13 Borås


Visiting Address:

Lundbygatan 1

506 30 Borås


Email contact: customerservice@nelly.com

Psst! You'll get faster help if you contact us through our contact form or our chat, which you can find here. Chat conversations can be saved.

Press contact with nelly.com: press@nelly.com.

Nelly.com and NLYMan.com, legal name Nelly NLY AB (Org: 556653-8822), is owned by Nelly Group. The VAT registration number for Nelly NLY AB is SE556653882201.Nelly Group's stock is listed on Nasdaq Stockholm. Management is seated in Borås.

Check out our policys here. Check out our sustainability report and cooperations in the sustainability work here. For more information, go to www.nellygroup.com.