Women’s fashion & designer clothes online - Nelly.com


About Nelly.com

Nelly.com is a leading player in online fashion for fashion and beauty-conscious girls between the ages of 18 and 35 years old. Nelly inspires daily with new fashion from some of our 700 different brands. Here you'll find clothing, shoes, underwear, swimwear, beauty products, accessories, and sportswear for every occasion. We get in over 300 new products every day from internationally well-known fashion houses and the company's own brands, such as NLY Trend, NLY Shoes, NLY Lingerie, and NLY Design.

Our Core Function

Nelly.com has a wide selection of the latest fashion trends for the young, trendy and outgoing demographic.

Our Vision

Nelly is to be the number one online fashion destination by providing inspiration and a wide selection of the latest trends and fashion musts for confident young women.

Nelly's Brand Values


We know what's new, trendy and happening now. Our target demographic can always find the latest trends and must-haves with us.


We offer that extra touch of glam to complete your looks.


Everyone looking for more glam in their life is welcome.


We always keep a young and fresh perspective.

Our Markets

Nelly.com is currently active in the following geographic markets:

  • Sweden (since early 2003)
  • Norway (launched 2008)
  • Denmark (launched 2008)
  • Finland (launched 2008)
  • Germany (launched 2010)
  • Austria (launched 2011)
  • The Netherlands (launched 2011)
  • The EU site offers the possibility to shop within the EU (launched 2011)
  • UK (launched 2012)
  • France (launched 2013)
  • The international site offers the possibility to shop in countries outside the EU (launched 2013)
  • Belgium (launched 2014)
  • Poland (launched 2014)


If you want to send a letter to nelly.com, use the following address:
Nelly NLY AB/Nelly.com
Box 690
501 13 Borås

Visiting Address:
Lundbygatan 1
506 30 Borås

Email contact: [email protected]
Psst!.. You'll get faster help if you contact us through our contact form, which you can find here.

For press contact with nelly.com, send a message to [email protected].

Nelly.com and NLYMan.com, legal name Nelly NLY AB (Org: 556653-8822), is owned by Nelly Group. Nelly Group's stock is listed on Nasdaq Stockholm's Mid cap listing under the name "Nelly". For more information, go to www.nellygroup.com.

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