"To me BLK DNM is more of a creative project than a traditional fashion brand. There’s no need for any more fashion houses around the world. I want to create something different – an opportunity to work with creative people and extend the brand in different directions. I also believe that a brand should offer more substance nowadays. After all the only reason for doing all this is to create energy and inspire people." – Johan Lindeberg. Shop BLK DNM at nelly.com.