Viva La Diva
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Viva la Diva was founded in Sweden in 2000 by Valtea Cosmetics and immediately became one of the most successful brands on the Swedish market within the mass-market segment. Viva la Diva is one of the major brands on the market in the segment of nail polish, lipstick and eye shadow. Viva la Diva offers high quality makeup products often in vibrant colours, along with a pricing structure that makes the brand extremely competitive and appreciated by both ordinary consumers and professional makeup artists. Products are not tested on animals. The brand appeals often to women who dare to highlight their personalities a little more and go their own ways. The name Viva la Diva calls for an independent creative thinking in both fashion and makeup choices, and of course, in everyday life.