An acronym for “Ur Not In Fashion”, UNIF is a collection of cotton tees, cut and sewn knits, wovens, denim, and accessories. UNIF embodies a clean fusion of casual street design, provocative grunge fashion and contemporary details. Influenced by the hustle and bustle of the city, UNIF is a true representation of the West Coast lifestyle. Seen just about everywhere, UNIF was chosen as an editor’s pick at Elle Magazine, worn by some of the coolest guys and gals in Hollywood, including Rihanna, Ashley Tisdale, Lil Wayne, and Justin Bieber. Get your UNIF piece at Nelly.com UK.