TOMS ingenious idea is "one for one". This means that for every pair of shoes sold a pair is donated to a child in need. When you buy a pair of TOMS shoes a pair is sent to a needy child. Since its inception in May 2006 TOMS have given away 115 000 pairs of shoes to children living in poor conditions in Argentina and South Africa. Everything is made possible thanks to the thoughtful customers who have bought shoes from TOMS.