SVEA and with the crown as its logo was created in 2001. From its headquarters in Borås comes unique and timeless creations. "We are not perfect yet, but everything we do, we do with love." SVEA's designers want their clothes to convey a sense of quality and happiness mixed with the latest trends.
SVEA have spread rapidly across the world but choose to mainly sell their designs in small independent stores to maintain a sense of originality.