NYX is named after the ancient goddess who ruled the night. NYX offers a variety of different products, ranging from eye shadows to foundations and brushes, and false eyelashes. They have everything a professional make up artist needs to create their look before a night on the town. NYX is headquartered in the heart of sunny Los Angeles and founded in 1999 by a young entrepreneur named Toni Ko. Ms. Ko has been interested in cosmetics since she was a teenager and has always had a desire to start her own brand that not only offers great products, but at reasonable prices. Thus, NYX was born.