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Massimo Giorgetti is the creative spirit behind MSGM, which was launched in partnership with Paoloni group in 2008. MSGM makes contemporary, affordable couture inspired fashion that is 100% made in Italy. MSGM has been very well received commercially and by the press, and has become one of the “It” brands, worn and loved by all fashionistas today. Shop your MSGM piece at Nelly.com UK.