HUB is a Dutch street fashion brand with a natural, clean design for the multi-cultural, denim-dependent urban adventurer that offers shoes including colourful trainers and flip-flops. HUB Footwear is synonymous with street fashion in Holland and has grown out of the urban, contemporary culture, rather than looking at famous designers or retro trends. HUB stands for a place where people meet and activity flows and the creativity and forward thinking spirit of the Hub's design team tries to reflect this. <br> It was 2004 when three Dutch rebels, born and raised in the big city decided to hit it on their own. They were tired of vintage and dreams of what once was. They wanted to look forward and capture the city's vibe, which was constantly changing. Their innovation was HUB. Shop HUB at Nelly.com.