Converse is one of the biggest brands in the shoe industry and a shoe that goes with everything. At Nelly, you'll find a wide range of Converse. In 1908, Marquis Mills decided he wanted to start a company that made shoes. He saw the opportunity to develop a unique shoe that would be a success for the popular and growing sport in the United States - basketball. The result was the All Star basketball shoe that was launched in 1917. It was a great success and after World War II, Converse introduced the classic white and black shoes. A few years later, the low All Star Converse shoes became a popular alternative to the high designs. Today, Converse creates shoes in hundreds of different designs and colors, offering special editions every year.