Massimo Giorgetti was born in 1977 and is the creative spirit behind MSGM, which was launched in partnership with Paoloni group in 2008. Giorgetti spent years working behind the scenes in product research at various style agencies and as a creative consultant for capsule projects. Not satisfied with his role behind the scenes, he started MSGM. The result is contemporary affordable couture like fashion that is 100% made in Italy. Girogetti Draws his inspiration from the music industry, contemporary art. MSGM has been received very well commercially and by the press, and has become one of the “It” brands, worn and loved by all fashionistas today
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