Björn Borg is a Swedish company that owns and develops the Björn Borg brand. The brand is characterized by quality products with creative and innovative design.
The company has four key words that summarize the essence of Björn Borg - Sporty, Stylish, Sexy and Comfortable. Sportiness is naturally imprinted in the brand through the connection to the tennis super star Björn Borg. The brand has then added a touch of sexiness and style to the brand through its design and attitude. In addition, Bjorn Borg products shall always be comfortable and easy to wear.