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About, & Qliro Group and are leading online fashion businesses for trendy women and men between the ages 18 to 35. Nelly and NLY MAN inspire with new fashion arrivals every day from around 700 different brands within clothing, shoes, underwear, swimwear, beauty products, accessories and sports fashion. At you will find up to 300 new items every day from internationally known fashion houses as well as our own brands such as NLY Trend and NLY Shoes, NLY Lingerie, NLY Design and Estradeur.

Our core competence and NLY MAN offer a wide selection of the latest fashion trends and must-haves for the young, fashion-conscious and outgoing.

Our vision

To be the Scandinavia's number one online fashion destination providing a wide selection of the latest fashion trends and must-haves for the young, trendy and outgoing crowd.

Our Characteristics

Trendy and offer a commercial take on the latest trends covering a wide selection of brands. The target group will find all their current fashion obsessions and the latest must-haves at and

Young and cater to a young and fun-loving crowd that are adventurous and full of energy. Their lifestyle is characterized by an openness and curiosity in everything new.


Flirty, glamorous party wear is at the heart of the Nelly brand, as are everyday items with details that make them desirable and distinctive. The Nelly girl loves to dress up and is not afraid of attention. To her, every day is a party!

Our Market

Today exists in the following countries:

  • Sweden (since the beginning of 2003)
  • Norway (launched in 2008)
  • Denmark (launched in 2008)
  • Finland (launched in 2008)
  • Germany (launched in 2010)
  • Austria (launched in 2011)
  • The Netherlands (launched in 2011)
  • EU site that offers the possibility to shop from most* of the countries within the EU (launched in 2011)
  • UK (launched in 2012)
  • France (launched in 2013)
  • International site that offers the possibility to shop from countries outside the EU (launched in 2013)
  • Belgium (launched in 2014)
  • Poland (launched in 2014)

*Excludes Romania, Cyprus, Island, Ukraine, Bulgaria, Albania, Kosovo, and Malta.

For press contact with, please email

If you wish to contact us via regular mail, please send it to:
NLY Scandinavia AB/
Box 690
501 13 Borås
SWEDEN and, with the legal name NLY Scandinavia AB (Org: 556653-8822), are part of the e-commerce group Qliro Group AB (publ.), leading within e-commerce in the Nordic countries. Ever since its beginning in 1999, the group has expanded their product portfolio and today they are leading within the markets Entertainment, ( and, Fashion ( and, Sport & Fitness (, and and Home & Garden (Tretti.comand payment service Qliro Payment Solution ( ). Qliro Group's online shops attracted around 249 million visitors, about 7.2 million orders, and had a turnover of 5 million SEK during 2014.

Qliro Group's shares are listed on the Nasdaq Stockholm Mid-Cap list under the name "QLRO". For more information on the Qliro Group AB (publ.), press contact and career opportunities within the group, please visit

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