Örjan Andersson is a fashion jeans brand. With a handsome and clean rock-look combined with traditional jeans attributes. The brand has a message, Från Ö Till A. It is from Örjan Andersson's initials. Those are the last and first letters of the Swedish alphabet. It means that you can do the same thing in several ways, more personal, backwards or differently if it feels good. The logo and all t-shirts prints in the collection are made by Emeli Mårtensson who is the founder and owner of the brand 5Preview. The brand also work with the Swedish stylist Naomi Itkes, a Swedish Elle award winner. It all started in the early 90’s, when Örjan was an intern at a Swedish jeans retail chain. Örjan became more interested in jeans and fashion. He continued working there for almost 10 years and learned the most important fundamentals of his knowledge in jeans. He followed it up with starting Weekday stores and the jeans brand Cheap Monday, later both concepts were sold to H&M.
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